Sensitive Interface

Swiss banking giant UBS wants to talk to you about robotic emotion simulation, for some reason. It’s not at all badly done (irrespective of what it’s selling).

Building on [Herbert A.] Simon’s achievements in the field of artificial intelligence, we take a journey to explore the latest innovations in AI and, most importantly, its human element, to ultimately answer the controversial questions: What physical human characteristics and emotions must a robot have to make people react to it? And, obversely, Can AI recognize human emotions? …

The ad (if that’s what it is) has interactive features that seek to make some of its questions performative. It begins to fold back upon itself only in the final section, when it suggests:

Breakthroughs in data processing and conversation systems are helping more and more companies to implement AI in their operations. According to some experts, well-advanced artificial intelligence could someday not only assist businesses in doing their jobs more efficiently, but also bring a more human touch back to customer service, leading consumers to prefer sophisticated and professional AI service to today’s human variety.

Puzzle resolved. We’re exploring a projection of UBS’s customer interface, from the near future.

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